Category
B2B enterprise application.
What I worked on
Product Design, User Experience, Design System
Team
UX researchers, Project Manager, Sales, Marketing, Developers, Testers
Tools
Figma, FigjJam, UserTesting.com, Survey Monkey
Challenge
Facing Operational Hurdles: The Need for Change
The outdated Field Manager application suffered from poor UI/UX, inefficient workflows, and lack of responsive design, frustrating users and creating operational inefficiencies for campground staff.
Outdated UI Design:
Frustrated users with unintuitive layouts, slowing daily operations.
Complex Reservation Process:
Required multiple steps, delaying bookings and modifications.
Inefficient POS System:
Confusing workflows caused transaction delays and errors.
Limited Reporting:
Made financial insights and customer data hard to access.
Poor Responsiveness:
Incompatibility with tablets restricted staff flexibility.
Data Inconsistencies:
Outdated information across modules led to frequent booking errors.
Research and Discovery
Listening to Users: Redefining the Problem
We interviewed front desk staff, admins, and managers to understand pain points in daily operations. Competitive analysis benchmarked best practices for improving reservation workflows, reporting, and user interface design.
How Personas Guided Decisions
We created two personas to guide the design process: Front Desk Staff, who needed quick booking tools and accurate data to efficiently manage customer interactions, and Campground Admins, who required detailed reporting and intuitive workflows to oversee operational and financial performance. These personas helped ensure the solution addressed the specific needs and pain points of each user group, prioritizing both efficiency and usability.
How Might We
Ideation & Strategy
Transforming Challenges into Functional Solutions
Using Design Thinking, we brainstormed solutions to streamline key workflows. Techniques like brainstorming and collaborative workshops guided the creation of innovative, user-centric features.
Proposed Features
Design
Designing Efficiency: A Modernized Field Manager
I led the design process, creating wireframes, prototypes, and a design system to unify the experience. Feedback from usability testing refined the workflows and visual hierarchy for an intuitive user interface.
Wireframing and Prototyping
Using Figma, I iteratively developed:
Low-Fidelity Wireframes:
Focused on improving layouts for intuitive module access.
Interactive Prototypes:
Enabled early user feedback, improving booking flows and POS interactions.
Evaluation
Delivering Results: A User-Centric Redesign
The redesign improved usability and efficiency, empowering staff to manage reservations, payments, and reports seamlessly across devices. The responsive design ensured flexibility for on-the-go operations.
The Takeaway
This project highlighted the importance of responsive design and modular architecture for B2B applications. I learned to balance complex functionality with simplicity, ensuring a scalable solution for future needs.
Disclaimer
The project displayed here represent ongoing work and concepts developed during my tenure at Aspira. All rights to these projects are owned by Aspira, and the designs are shared here with respect for confidentiality. Please do not share or distribute these materials.