Category
B2B enterprise application
What I worked on
UX/UI
Team
UX Researchers, Project Manager, Sales, Marketing, Developers, Testers
Tools
Adobe XD, UXPin, Usertesting.com
Challenge
Untangling Complexity: Addressing Franchise Billing Pain Points
The old royalty billing system, dependent on manual input and outdated software, caused inefficiencies and frequent errors. Franchisees struggled to manage sales data across varied POS systems and lacked a centralized, intuitive platform for royalty calculations.
Manual Data Entry:
Increased errors and delays in royalty calculations.
Complex Royalty Workflows:
Difficult for franchisees to quickly calculate accurate royalties.
Lack of Centralization:
Users had no unified platform for sales data management.
Inconsistent POS Integrations:
Diverse formats required tedious manual adjustments.
Technical Barriers:
Non-technical users found the old system overwhelming.
Limited Reporting Features:
Franchisees struggled to access actionable insights for decision-making.
Research and Discovery
Understanding Franchisee Needs: Laying the Foundation for Success
We conducted user surveys, interviews, and competitor analysis to understand franchisee workflows and challenges. Insights from this research shaped the design of a centralized, automated billing platform.
How Personas Guided Decisions
We developed personas such as Sarah (Franchise Manager), who managed multiple stores and prioritized accurate, centralized reporting, and James (Franchise Owner), who needed quick access to royalties across locations. These personas helped shape the platform to meet diverse needs.
How Might We
Ideation & Strategy
From Ideas to Action: Building Franchise-Centric Solutions
We used brainstorming and user journey mapping to identify core features for an efficient royalty billing platform. Key features were designed to streamline workflows, integrate seamlessly with POS systems, and enhance reporting capabilities.
Proposed Features
Design
Crafting Simplicity: Intuitive Design for Complex Workflows
I created wireframes, prototypes, and a responsive UI design system to streamline user journeys. Usability testing ensured that the platform addressed franchisee pain points and simplified sales data management.
Wireframing and Prototyping
Using Adobe XD and UXPin, I iteratively developed:
Low-Fidelity Wireframes:
Focused on intuitive layouts for sales data uploads and royalty calculations.
Interactive Prototypes:
Allowed users to simulate key tasks, gathering feedback for iterative improvements.
Evaluation
Delivering Value: Measurable Results and Impact
The new platform streamlined royalty billing processes, reduced errors, and improved user satisfaction. Franchisees now had real-time access to data, enabling quicker decision-making and more accurate royalty management.
The Takeaway
This project reinforced the importance of designing intuitive interfaces for non-technical users. I gained deeper insights into balancing automation with simplicity and learned to create scalable solutions for diverse user groups. Future iterations could include AI-powered insights for predictive financial analytics.