Redesigning a Campground Operations Platform
Field Manager was the backbone of campground operations across North America—but staff were slowed down by clunky legacy tools, fragmented modules, and a lack of mobile support. I joined as the Product Designer to help turn this platform around, working alongside a third-party design team previously hired by Aspira. My role spanned from shaping product direction to contributing hands-on with wireframes, UI flows, and building a reusable design system.
35%
faster workflows
50%
fewer manual errors
40%
increase in user satisfaction
Industry
Enterprise SaaS
My Role
Product Designer (UX Strategy, Design System, UI Execution)
Team
Myself + 5 external designers (agency), PMs, developers
Tools
Figma, Usertesting.com, Maze.co, Miro
highlights
A Quick Look at the Impact
Streamlined Deposit Management
Batch tracking, open/closed status, and deposit reporting improved oversight across multiple sites.
Enhanced Financial Visibility
Sessions and summaries helped reduce cash drawer errors and end-of-day reconciliation issues.
Admin Control Panel Redesign
Redesigned user permissions and campground settings simplified administrative overhead.
Responsive Layouts Across Devices
Mobile-first layouts enabled flexible usage at front desks, kiosks, and on tablets in the field.
Reusable Component System
Core design system components (modals, forms, inputs) sped up dev handoff and ensured consistency across flows.
the problem
Outdated Tools Were Slowing Everything Down
Field staff were expected to move quickly—but the Field Manager system was in their way. The reservation process took too many steps. POS workflows were unclear. Admin reports were hard to access. And the system was unusable on tablets. We needed more than a UI facelift. We had to rethink the system around staff needs.
What We Were Up Against
Note: While some problems were known at the start, we reframed the real challenge through research.
Multi-step bookings that created friction and delays
A non-responsive system that restricted field mobility
POS inefficiencies during high-traffic hours
Confusing data layouts and reporting limitations
The challenges were clear—but assumptions alone couldn’t guide our next steps. We needed to dig deeper to understand staff pain points and validate where to focus first.
Research-Driven Product Direction
What We Discovered
I partnered with the agency researchers to analyze findings from 10+ user interviews. Together, we mapped workflows, pain points, and missed expectations that impacted business performance.
Key Findings
Staff needed mobile access, especially during outdoor operations
Tasks like cancellations or refunds were deeply buried
Reporting tools didn’t reflect how managers reviewed performance
Users were repeating actions between modules due to poor flow
How Might We
How might we simplify workflows without reducing flexibility?
How might we support staff in the field with responsive tools?
How might we tailor the platform to individual roles for efficiency?
How Personas Guided Decisions
We heard things like, “I have to check multiple tabs just to see what’s going on,” and “I wish this worked better on a tablet when I’m away from the desk.” These pain points directly shaped how we approached the design:
Emily (Front Desk Staff) — Needed to check in guests quickly without bouncing between modules. Her frustrations led to the unified dashboard and fast-action toolbar.
Mark (Admin) — Wanted clear reporting, team oversight, and fewer errors. His needs influenced the real-time reporting hub and role-specific layouts.
“I have to check multiple tabs just to see what’s going on”
Research clarified the problems. Now it was time to turn insights into ideas—and define what to solve first.
Ideation to MVP Definition
Translating Friction into Product Focus
Through Crazy 8s, mind-mapping, and prioritization workshops with PMs and the design team, we explored 40+ ideas and shortlisted what mattered most. Each idea was evaluated against user benefit, technical feasibility, and business impact.
MVP Priorities
Unified Staff Dashboard — Single view across POS, Reservations, Reports
Mobile-First POS Redesign — Clean layout and tap-friendly controls
Real-Time Reporting Hub — Admin-focused views and export tools
CRM Module — Tracking guest visit frequency and preferences
With priorities aligned, we moved into execution—designing, testing, and scaling with consistency in mind.
Execution & Validation
Building for Scale and Clarity
We translated high-priority concepts into scalable, testable solutions—focusing on systems thinking and usability. I led product design direction and worked hand-in-hand with the agency team across all execution phases. We also validated designs through two rounds of usability testing—first with 5 internal users, then with 6 campground staff from pilot sites. Their feedback helped refine the workflows and ensure real-world readiness before final documentation.
Process
Wireframes: Restructured key flows across reservation, POS, and admin modules
High-Fidelity Prototypes: Created in Figma to simulate task flows; tested early to validate design direction with both staff and stakeholders
Design System: Developed core components for consistent implementation across teams
Responsive Layouts: Optimized for tablets and desktops to support staff in and out of office
Accessibility: Passed WCAG 2.0 audit; supported keyboard and screen readers.
My Contributions
Design System Development: Core library for typography, components, spacing, and layout
Booking Flow Redesign: Reduced steps from 6 to 3, minimizing errors and drop-off
Tablet-Optimized POS: Gesture-ready and minimal UI for field use
Role-Based Layouts: Custom home views depending on staff type
Reporting Dashboards: Admin tools with flexible filters and export options
Selected Screens from Final Design
Below are selected visuals including wireframes and UI designs, showcasing improvements across functionality, layout, accessibility, and design scalability.
Reservation Creation Flow
Step-by-step interface for site selection, pricing, and confirmation.
Interactive Campground Map
Date-based availability and site filtering for visual bookings.
Cart Behavior UX
Cart pops out once the passes are added to cart, improving visibility and reducing abandoned transactions.
The redesigned system made an immediate impact—and left a blueprint for future growth.
Outcomes & Lessons
Measuring Success in Business and User Terms
The redesign was deployed in private beta with two major clients. While the wider rollout was paused post-acquisition, the system influenced broader initiatives.
Business & UX Outcomes
35%
faster average task completion
50%
fewer booking errors reported by beta testers
40%
boost in staff satisfaction scores
Takeaway 1
Takeaway 2
Disclaimer
The project displayed here represent ongoing work and concepts developed during my tenure at Aspira. All rights to these projects are owned by Aspira, and the designs are shared here with respect for confidentiality. Please do not share or distribute these materials.